We caught up with Hayley Rubery, the owner and Editor of Frock Me I’m Famous, the newly re-launched luxury lifestyle platform which champions content from fashion to beauty and travel to careers, to talk all things fashion, eyewear and the decision to go freelance.
With a team of nine who have backgrounds in Journalism, PR and cosmetics to name a few, each writer has been chosen for the insight they can bring to Frock Me I’m Famous to help establish itself as a one-stop online magazine for millennials.
• When did you start Frock Me I’m Famous and how did you think of the name?
I started my blog five years ago whilst I was at university, it started as a hobby then last September it turned into my full time job! I was out in Ibiza when I saw the F*** Me I’m Famous club night and was studying fashion, I kind of just put two and two together and came up with Frock Me I’m Famous!
• What did you do before you got into blogging?
I was studying Fashion Media & Promotion at university and planned to have a career in Fashion PR (which I did briefly work in) before working in social media, then full time blogging.
• How did you make the jump to become a full time blogger? What advice would you give to someone thinking about going freelance?
It was such a nervy decision but I knew in my heart it was the right one! I’d say take the risk! I live by the mantra of “if you never try, you’ll never know” – I knew that I’d much rather take the chance and fail rather than never take the chance at all. Trust your instincts and the hard work will pay off!
• How would you describe your personal style?
It completely depends on how I’m feeling! Sometimes I’m into monochrome and minimal but other times I’ll want to dress super girly or all black; definitely a mood thing!
• What advice would you give someone when picking eyewear?
Pick a shape that suits your face, and opt for something that you’ll be able to wear with anything so you get the most from them!
• How was your experience with David Clulow?
Incredible! I had such an in depth eye test, was thoroughly talked through every step then taken to select my glasses which were laid out in styles so I could clearly see which ones I’d like. Once I’d picked the perfect pair, my prescription was fitted and sent out to me within a week.
• Did David Clulow have the eyewear you had your eye on?
Definitely! I was after something tortoiseshell with a slight cat eye shape and found the perfect pair from Dolce & Gabbana which I adore and haven’t stopped wearing since!
• What projects are you working on at the moment? (#ShareThisChristmas)
I’m currently working on a charity based project called #ShareThisChristmas where I donate gifts from both myself, and brands I’ve worked with to local charities such as Women’s Refuges, Age UK centre and Little Havens. I started it last year and it was a huge success so that’s currently what I’m working on right now!