London Fashion Week Diary

London Fashion Week Diary

The perennially stylish Anna Rosa Vitiello from the accessories focused website AndFinally was our London Fashion Week reporter this season. Whilst spotting the key trends for the upcoming season (read all about it here) we asked her to give us a sneak peek into whats it’s really like to go to London Fashion Week.

7 a.m. My alarm goes off. I’m jet lagged, having just returned from Nashville, and the last thing I want to do is acknowledge it, but that’s not an option. The first show is at 9, and when fashion week is in full swing, two hours can often feel like five minutes (especially when it takes a good hour to decide on an outfit!) My rail of clothing is bulging and, although it’s not all about what you’re wearing, we all feel the pressure to look at least a little dressed up.
8 a.m. THE most important part of my day: breakfast! I’m staying at the ME Hotel on the Strand for the ease of getting around, and I take full advantage of the buffet: three courses, consisting of savoury (eggs), followed by cereal then fruit and coffee. During fashion week, it’s often hard to find time to properly feed and hydrate yourself when the show schedule is at its most intense, and I can’t physically function on an empty stomach! (Read: no one likes a hangry Anna!)

8.45 a.m. Off to my first show of the day: Rejina Pyo. It’s at Burlington Arcade, which always makes me feel like we’re at an old-time runway show, sitting lined along the chic shops that it houses. She’s one of my favourite young designers, and I’m hosting a take over of Who What Wear USA’s Instagram, so the pressure is on to get some good footage.
9.30 a.m. Time to sit and make the take over happen. I have to skip the next show: ideally, I’d go to them all but the reality is that it’s impossible to support everyone and get your work done. Not that I’m martyring myself here, mind you: it’s a privilege to be here seeing next season’s collections and getting to spend the week with my friends who are some of the best women I know. So, off to Starbucks it is: it’s a great excuse to down a sugary drink (whoops, I mean green juice) so as to take advantage of their speedy wifi.
10.30 a.m. Take over done, social feeds are updated and it’s off Preen by Thornton Bregazzi. The new Topshop Showspace is on Floral Street, Covent Garden, and full to the brim of wonderful street style photographers, so I always allow an extra 10 minutes of dilly-dallying outside the show. As I go in, on go my new Ray-Ban aviator eye glasses which are my biggest obsession – I’ve struggled to look cool in specs, so these are my saving grace.

8.45 a.m. Off to my first show of the day: Rejina Pyo. It’s at Burlington Arcade, which always makes me feel like we’re at an old-time runway show, sitting lined along the chic shops that it houses. She’s one of my favourite young designers, and I’m hosting a take over of Who What Wear USA’s Instagram, so the pressure is on to get some good footage.
9.30 a.m. Time to sit and make the take over happen. I have to skip the next show: ideally, I’d go to them all but the reality is that it’s impossible to support everyone and get your work done. Not that I’m martyring myself here, mind you: it’s a privilege to be here seeing next season’s collections and getting to spend the week with my friends who are some of the best women I know. So, off to Starbucks it is: it’s a great excuse to down a sugary drink (whoops, I mean green juice) so as to take advantage of their speedy wifi.
10.30 a.m. Take over done, social feeds are updated and it’s off Preen by Thornton Bregazzi. The new Topshop Showspace is on Floral Street, Covent Garden, and full to the brim of wonderful street style photographers, so I always allow an extra 10 minutes of dilly-dallying outside the show. As I go in, on go my new Ray-Ban aviator eye glasses which are my biggest obsession – I’ve struggled to look cool in specs, so these are my saving grace.

11.30 a.m. What a fun show: Preen is one of London’s most iconic labels, and I love their uniquely gothic-chic approach to design.
11.45 a.m. You’d think I’d learn not to wait on blocked up roads for ubers, but I order one to outside the show where the traffic isn’t moving. But it’s made much more fun by dragging three of my friends with me; one of the best parts of fashion week is getting to spend time in between the real work with the people you love the most.
12.30 p.m.  After swinging by the Malone Souliers presentation on Hay Hill, the hunger pang is setting in so I head to Cecconi with my friend Chrissy, Harper’s Bazaar US’ fashion editor who I haven’t had the chance to catch up with since last September. But in our truest last-minute style, we haven’t booked a table, and we get a table for an hour – it’s no problem, I’m skilled at wolfing down pasta.

2 p.m. We end up staying a little longer than planned – we had a lot to catch up on, and inevitably we ran into a few friendly faces (it is Cecconi, after all) – but the next show is on, so we run out.
3 p.m. I’m meeting one of my favourite photographers to shoot a London Fashion Week related project, but the sun has deserted us just as we begin shooting. We postpone: I’m a perfectionist, so I’m always running after the right light, location and scenario.
4 p.m. My feet are hurting (I know I’m not supposed to say that, but boy are some of these good-looking shoes are uncomfortable) so I head back to the hotel to refuel. I just love using LFW as an excuse to eat badly, so double salted caramel popcorn it is.

5.30 p.m. Popcorn popped and it’s time to get going again – there are shows until 8pm today, so the rest was a good call. That said, I spent most of that time tidying my hotel room: over fashion week, clothes end up strewn all over the place and it all becomes somewhat incomprehensible, so a tidy up was much needed.
6 p.m. More traffic! I admit it: it’s my fault for taking a car instead of the tube, but my toes are strongly resenting me for the pointy mules that I’ve been wearing all day (no pain, no gain, right?!) But I make it to Mary Katrantzou in time for the start of the show, and it’s well worth it: the clothes are as beautiful as always and her collections are getting stronger season by season.

6.45 p.m. Time to run! If there’s one universal truth, it’s that fashion shows never start on time, so it’s often a rush from one to the next. I’m off to Ashish, my final show of the day, and I can’t wait.
8 p.m. The hotel has kindly organised dinner for two at STK restaurant, and I couldn’t be more ready for a warming, delicious meal (two, maybe three courses at least.)
9.30 p.m. I’m not a party girl – I treasure my sleep, and I still have to write a review, edit about 300 pictures and organise the next day which is starting again at 7 am. So it’s up to my room, into bed and onto my laptop to get my work done before midnight, if I can. Snoozeville, here I come.