An Eye for Detail

An Eye For Detail

We are delighted to introduce our brand campaign for the year, showcasing our beautifully styled glasses & sunglasses, all available within our carefully curated selection in store.

An Eye for Detail

Since 1962 our experienced optical teams have been using an Eye for Detail to ensure your eye care is well looked after. We strive to offer tailored eye care, personal style advice & a curation of beautifully designed frames in every store.

The campiagn takes you on a journey to the beautiful Marrakech, the chaos and the calm brought to life in both image & video.

Shot on location in Morocco, the new Eye for Detail campaign features Richard Biedul.

Born in London, Richard was signed as a model in 2011, whilst still practising as solicitor at a leading City law firm.

Richard made an immediate impact in London, Paris, Milan and New York walking for and shooting with some of the worlds leading fashion brands including Armani & Ralph Lauren. More recently Richard has branched out into production and artistic direction, as well as turning his hand to fashion journalism.

Discover the collections in store today.

Photography: Joe Quigg
Creative Direction: Kate Goode

Adam Handling

Adam Handling’s career in the culinary arts has been nothing short of illustrious. He was the first ever trainee chef at Gleneagles before becoming Fairmont’s youngest ever head chef, and is perhaps most recognisable from his impressive showing on the Great British Menu and as a finalist in MasterChef: The Professionals.  His passion and commitment to delivering the best quality ingredients, with huge amounts of creativity and zero waste is inspiring.

View the story here.

Ian Wright

Ian Wright’s career as an illustrator has spanned 4 decades, with his artwork being used for some incredible album artwork including The Undertones’ Teenage Kicks 7’’ single in the late 1970s, all the way to T.I.’s iconic Paper Trail album cover made entirely with ripped pieces of paper. He has worked on projects for luxury fashion house Givenchy & famous boxer Mike Tyson, to say he has had a varied career is an understatement.

We were lucky enough to catch up with Ian, at his studio in South London, talk about his inspiration & how he uses his Eye for Detail when creating his inspiring artwork. View the story here.

Ruby Hammer

With a career in the beauty industry spanning over 25 years, Ruby Hammer is one of the best known & loved faces within the make-up artist community. In 2007 she was awarded an MBE in recognition of her long-standing contributions to the cosmetics industry.

Ruby happily agrees she wouldn’t be able to do her job without clear, comfortable vision. She shares her Eye for Detail, along with some top tips for make-up if you wear glasses. View the story here.

Javier Salvador

Javier Salvador, owner of By Appointment only Design & florist at the prestigious Corinthia Hotel in London, uses his Eye for Detail every day. Whether it’s creating a beautiful floral arrangement for someone’s special day or an everyday treat, he considerers each arrangement carefully.

We sat down with Javier to talk about his Eye for Detail & what he looks for in a pair of glasses, view the story here.